Crime Museum

Seven years ago, The National Museum of Crime and Punishment closed its doors to the public after failing to meet profit margins. The museum lost its essence and the ability to connect with the culture and people of the city. Washington D.C. is the epicenter and symbol of national security, justice, and rule of law for the United States.

The objective was to develop a branding solution to help revive and transform the former museum into a profitable city landmark for everyone around the globe to visit and enjoy.

James Madison University Project, 2022