Snapchat's Fitanalytics

Designed the experience for a newly acquired business of Snap for a fashion sizing solution and integrated the new brand with the existing Snap design system. I then hired over 300 users for multiple unmoderated interviews to validate new UX concepts for their sizing solution, along with live interactive prototypes.

My work included analyzing a ton of qualitative and quantitative results data from interviews and surveys, analyzing heatmaps and the number of clicks spread on the interfaces to create reports, and presenting design suggestions to the management.I also crafted an in-depth, detailed shopping journey user flow for user acquisitions. This illustrated what a user thinks and does before they land on any product details page to use the size suggestion tool on an eCommerce store.

CONTRIBUTIONS

• Concepts and ideation

• User experience

• Interface design

• Interactive prototype