Flowing & dynamic Mana Flow Studios logo

Mana Flow is an anime style video games development studio. As “mana” is typically the fuel source of magic in games, the logo had to incorporate this idea without going into bias like fireballs etc. Balancing the idea of the video game flow aesthetics and functional versatility, we designed a clean and delicately dynamic icon that goes in two color solutions for a variety of mediums and chose a circle as a primary shape, calming and infinite. We also considered light blue as a main association with mana in games and worked the overall palette around it.

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