Octopi — Logo and Brand Identity Design
The octopus eye featured in the logo is the entry point for information. When the user opens the plugin, they wake up their octopus.
Unlike competitors who are crazy about the bright palette, we took the colours from the deep ocean, where everything is dark, and only some accents are visible.
To show the simultaneous activity of the tentacles, we place text blocks in different places. Everything is aligned on a grid, similar to the nervous system of an octopus.
