Toronto-based Cookin launched a beautiful new brand last week. I got to work with their awesome team on refining a sorta goopy signature-style script for the brand.

Cookin delivers home-cooked meals to your door, and each meal comes with a handwritten note from the chef. It was important that the wordmark achieved a high level of technical functionality, without losing its human touch. In particular, the wordmark needed to work very large and very small.

Enjoy a bit of BTS here, and if you're in Toronto, order a home-cooked meal!

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