The Jockey Club 6/14
As part of a major rebrand by Thisaway of the historic The Jockey Club, I was commissioned to create a series of fourteen key illustrations for each racecourse, including iconic locations such as Aintree, Newmarket and Cheltenham.
The illustrations included key landmarks and iconography unique to each location. A consistent colour palette was developed for the landscapes, with a differentiating highlight colour assigned to each location, which then ran through extended materials.
As you can imagine, this was a tremendous amount of work, but it was a pleasure to be a part of it.
betting
championship
competition
equestrian
finish line
grandstand
horseback riding
horse racing
jockey club
newmarket racetrack
paddock
racecourse
spectator
sport
starting gate
thoroughbred
turf
vector illustration
venue
winning
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Posted on
Apr 3, 2023
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