Grain

ICMD Mark

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ICMD Mark brand identity branding music technology nonprofit stationery logos

The musical reference found in the symbol and logotype lock-up is not obvious in the mark as it stands alone. But it becomes apparent in the application of this identity, through usage of the five musical staff lines as a graphic element in print and online communications. These lines can be of any length, bleeding off the visual plane and moving forward.

The mark is also intended to resemble a classroom globe, which reflects ICMD's scholarly work in cataloguing large amounts of classical music data.

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