Northroad cycling icons

Icon set for the guys at Northroad cycles - brief was to create six icons that relate to the way people use their bicycles... camping, picnics, exploring, etc...

When a customer purchases a bicycle they get the chance to choose three icons which are then applied to their bicycle 🚲


The bigger idea here is to turn these into NFTs which can store Strava data - ultimately becoming a method of assigning data and ownership to bicycles 💎


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James Oconnell
illustrator for product, brand and editorial ┐

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