BADHUS Amsterdam - Branding project
BADHUS
Inspired by the Nordic Winter-Bathing tradition, BADHUS brings a healthy and sustainable social alternative to the Amsterdam Community.
The Nordic winter-bathing tradition has been popular for centuries and is known to have numerous health benefits. It has been shown to boost the immune system, increase circulation, and reduce stress levels.
BADHUS' facilities are fully outdoor and waterfront. The tubs, showers, and sauna at BADHUS are sustainably heated and specifically designed for winter bathing. Perfect for people that want to escape the busy city life.
Colors of Nature
The color palette is inspired by Dutch nature, such as wood, forest, and cold water tones. I wanted to create a calming and peaceful atmosphere, enhancing the relaxation and stress-relieving benefits of winter bathing — inspired by the Nordics.