SF Lockup

Two and a half years ago, I designed an embroidered patch to be given out to all San Francisco based AppDirect employees. At that time, we'd just taken over the entire 25th floor of our office building.

Since then, our SF headquarters has expanded to take over the 24th floor, and we've opened a handful of offices all over the globe. At the rate we're growing, we might end up occupying even more space in the coming years, so I wanted to update our SF HQ patch design.

I retained the '70s/'80s TV news vibe (shout out to KRON and KTVU), but switched it to "SF" in order to decouple it from any specific floor.