Pet grooming + finance App - Empty states

I was asked by a pet grooming and finance app to take a look at a possible style for their App's empty states, the brief was fairly open ended for the exploration phase.

Key to the exploration was to make sure the illustrations were playful enough to add a smile to the mind, whilst being sophisticated enough to be taken serious.



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James Oconnell
illustrator for product, brand and editorial ┐

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