The Uber brand is more than a name. It’s a set of values, attributes, and artwork that reflects the spirit of our company. Using it consistently reinforces our passion and commitment to providing a world class experience.
The challenge in creating our new brand guide was making it as responsive as our product. We wanted a fully digital experience through which people can discover and interact with our brand identity, and the PDF format cannot serve an organization like Uber, which spans the globe. This is just the beginning—eventually all of our guidelines will be presented digitally.
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