When the fine folks at Walrus Oil reached out for help rebranding their Sawdust Coffee Co. packaging lineup with the theme of Paul Bunyan, I jumped at the opportunity!

From custom illustration and label system design, to typography direction and an extended logo suite, I loved taking a hands-on approach to every aspect of the project, and I’m proud of the results. Plus, the team at Walrus Oil are a dream to work with. 

Perfect for that coffee-chugging lumberjack in your life, go grab some on their website — and check out their other awesome products for woodworking while you’re there. 🪵

Many thanks to Andrew Edwards for the opportunity and creative direction.

Photography by Walrus Oil.

You can shop the collection here.

Joseph Ernst
Brand identity, packaging & merch design in Nashville.

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