Benoit Massé


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Logo iNNERSHiP app logo

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Working on a new logo for a new coaching service called iNNERSHiP. It's an app/online services to help you achieve your professional goals. You can do it on your own (with the app) or ask others to be part of your journey and advise you.

That's why I played with the two "i" to represent the persons involved in the process. And the symbol use those "i" to create a network (because you can have more than one person to help you in each project). It also represent something positive to look up to, to follow, like a star, a compass, while remaining abstract.

What do you think ?

There is also a another version with a darker blue.

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