U Vision Group (UVG), providing g a variety of eye care services across the Greater Toronto Area, has built its reputation on exceptional service, quality patient care, and a team of industry-leading medical staff. When they needed a unified digital solution to align their diverse brands while preserving their unique identities, HPPY was their chosen partner. We provided a strategic and interconnected approach to their digital needs, encompassing UX/UI design, website development, and content strategy.
HPPY embarked on the redesign of six websites, including two microsites, shifting the platform from WordPress to Webflow for enhanced manageability and user experience. The revamped websites maintained unique identities but shared a consistent theme, resonating with UVG's diversified yet unified brand philosophy. This process involved the creation of key web pages including a conversion-focused Home Page, detailed 'About Us' and 'Services' pages, an engaging 'Meet the Doctors' section, and resourceful patient care pages. We also ensured seamless integration of various web forms with backend systems such as Mailchimp and Cliniconnex, and optimized all sites for on-page SEO to enhance their Google rankings.
To augment this digital transformation, we undertook custom photography at office locations and created headshots for key staff, producing professional imagery that further enriched the visual appeal of the brand. HPPY also established a content management system for blog content, job postings, and more, to keep their digital content streamlined and updated.
The outcome of this all-encompassing redesign was a seamless and amplified digital presence that not only unified UVG's diverse brands but also significantly enhanced the online experience for their patients. The updated websites, along with the high-quality imagery and custom content, effectively communicated U Vision Group's commitment to patient care, thereby consolidating their position as a leading eye care provider in the Greater Toronto Area.
The world moves faster than ever before. In order to help our clients move at the speed of business, we use Webflow to craft beautiful and engaging custom websites without relying on complex code. We can get your project online faster than traditional agencies, while making it more cost-effective from start to finish and beyond with our low-code approach to website design.
What we do: Branding, Web Design, Webflow Development
Collaborate with us: www.hppy.agency
Connect with us: firstname.lastname@example.org
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