Kaishinlab

Kaishinlab

Here comes the updated Kaishinlab visual identity, the cornerstone of a new and strategic repositioning of the website/business. While the old, grey color palette hinted at a system-centered design approach, the new warm palette is meant to put more emphasis on humans as the centerpiece of interface design. The new tagline is introduced to convey the new philosophy of Kaishinlab; the lack of space hints at 'closing the gap' between humans and interfaces. The logomark is here to stay, albeit given much less prominence for short-term motives.

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