Princesa dos Campos Ticket Redesign

Princesa dos Campos is a coach company service in Brazil which I use a lot. They have a bad ticket design and I thought I could suggest one more useful for the users - with actual information architecture on it. For example, two numbers you really need is the "locator" (Localizador) and "reservation" (Reserva) number, so these should be the most prominent information on the ticket. You usually get this ticket in your email, then you go to the bus station and print there your ticket for travel.

this is the actual ticket they use: http://bit.ly/1F3UQnB

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Posted on May 24, 2015

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