Still trying to optimize the behavior on this page for a seamless shopping experience.
Challenge: Many form elements, various fields on each item (hard to unify), fat fingers and not enough real estate.
One of the interactions I'm thinking is to make the "Add to Cart" row stick to top of the screen as you scroll, so you can add item to your cart while reading the long description.
400x300 is not doing the justice on this one, as a matter of fact, instead of checking the full res on your computer display, I would check it on my iPhone via LiveView to see how it feels. As always, feedback is appreciated.
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