Hurt/Comfort — Brand Guidelines

Digital Brand Guidelines and Social Media Graphics for @HurtComfort.Tattoo

Hurt/Comfort is a Tattoo Collective located in Toronto, Canada. They are a Queer-owned Private Studio that offers everyone a safe, comfortable and inclusive space to be Tattooed.

I partnered with Hurt/Comfort from the initial stages to help them develop a Digital Brand Identity and a scaleable visual language for their Instagram and Social Media Platforms.

🎨 Responsibilities:

Art Direction

Brand Identity

Social Media Design

Paul Lapkin
Available for New Projects ✌️

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