JourneyGenius — UX/UI Dashboard

Project Description:

This case study focuses on a UX/UI dashboard flow for JourneyGenius, a marketplace and planning tool for bachelorette planners.

we worked closely with the JourneyGenius team to understand the needs and pain points of bachelorette planners, and used that insight to inform the design of the dashboard flow.

The project's goal

was to create a dashboard flow that enhances the user experience of the JourneyGenius planning tool and drives engagement and retention. The case study documents the design process, including research, ideation, prototyping, and testing, as well as the results of the proof of concept.

Overall, this case study showcases the importance of user-centered design and the power of Figma as a tool for creating high-quality UX/UI designs. By prioritizing collaboration, sophisticated design, and quality products, the UX/UI designer was able to create a dashboard flow that met the needs of bachelorette planners and contributed to the success of JourneyGenius's planning tool.

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Ash Studio
UX/UI, Mobile & Web Design. Product Design: SaaS, B2B. ⤵

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