LSC Giants FC are a football team in the Orpington & Bromley Premier Division who required a badge redesign. The brief was very specific which was helpful. They required the badge to make use of a bear (the new team mascot), utilise their current kit colours (black, white & red) and be modern enough to compete in the online football space.

I initially came up with 5 different versions of a bear illustration in my initial ideas but the team at LSC felt all of them were either too aggressive, too realistic, or too timid. I totally agreed with them and went back to the drawing board and came up with the beauty you see on this page - perfectly balanced between aggression and timidity. With this design, I also added the Lewisham crown, making the design more own able to LSC. I’m super proud of this work!

Fancy creating or refreshing your brand's identity?

More on www.chitt.co