The same-hour delivery market is an increasingly competitive space, with customers demanding speed, convenience, and reliability from their delivery providers. 1vim, a leading provider of same-hour delivery services in the USA, recognized the need to differentiate itself from the competition by revamping its brand and user experience.
The redesign effort began with an extensive discovery phase, during which the team at 1vim worked closely with the design team to identify the key pain points and opportunities for improvement in the existing apps and dashboard. Based on this research, the team developed a set of design principles and brand guidelines that would inform the entire redesign process.
The new design for the 1vim customer app is clean, modern, and intuitive, with a focus on simplicity and ease of use. The app features a revamped user interface that makes it easy for customers to place orders, track deliveries, and communicate with drivers in real time. The design team also implemented a new color palette, typography, and iconography that is consistent with the new brand guidelines, creating a cohesive and memorable visual identity for the company.
We used google design sprint to come up with UI/UX, and google brand sprint to come up with a simple brand identity to build the visual identity on top of it
In conclusion, the rebranding and UI/UX redesign project for 1vim was a testament to the power of great design and collaboration. By working closely with the team at 1vim, the design team was able to identify key opportunities for improvement and develop a cohesive and effective design system that has had a measurable impact on the company's success.
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