Steve Reed


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JRNL Logo  book journal journaling logo

The new logo for an upcoming app/website. The icon is meant to be a book, the letter J and potentially a laptop as well; all things that compliment what the service will be. The font is basically an unmodified Gotham which was chosen for clarity and familiarity.

I had tried several other crazy versions over a long period of time but decided that simplicity was best for this case.

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