In early 2022 I worked with Xeco Lab on refreshing their branding, with the main focus of creating a symbol they could use on its own. They're an Amsterdam based software agency, building high-end products for forward-thinking financial institutions.

We went to work with the goal to create a powerful, trustworthy, reliable, and elegant logo.

The Symbol

It took us two rounds of sketches with a total of 75 rough concepts to narrow it down to 8 potential logos. After comparing them as digital logos the above one was a clear winner. It's strong and simple, yet unique, and it literally shows the forward thinking aspect of the brand.

The Rest

The amazing team at Friendly Studio used the logo as a startingpoint to create a stellar website. Their typeface sellection is impeccable and they really took the branding to the next level. I love it when a plan comes together.


Thanks for reading! Please do let me know what you think.

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Posted on Feb 9, 2023
Jord Riekwel
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