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In early 2022 I worked with Xeco Lab on refreshing their branding, with the main focus of creating a symbol they could use on its own. They're an Amsterdam based software agency, building high-end products for forward-thinking financial institutions.
We went to work with the goal to create a powerful, trustworthy, reliable, and elegant logo.
It took us two rounds of sketches with a total of 75 rough concepts to narrow it down to 8 potential logos. After comparing them as digital logos the above one was a clear winner. It's strong and simple, yet unique, and it literally shows the forward thinking aspect of the brand.
The amazing team at Friendly Studio used the logo as a startingpoint to create a stellar website. Their typeface sellection is impeccable and they really took the branding to the next level. I love it when a plan comes together.
Thanks for reading! Please do let me know what you think.
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