Austral Accountants Logo
Introduction: Austral Accountants, a professional accounting firm located in the heart of Brisbane, approached our design team with the goal of revamping its existing logo to better reflect its friendly, affordable, and professional image.
Design Process: Our design team conducted extensive research into the accounting industry and the company's target audience. This information informed the design concepts that were presented to the client. After several rounds of revisions and discussions, the final logo design was chosen.
The design features a stylized representation of the letter "AA" symbolizing the company's name and the starting point for financial planning. The warm, friendly color palette of blue and orange was selected to convey a sense of trust and professionalism.
Results: The new logo has been well received by the company's clients and employees, effectively representing its values and goals and enhancing its overall brand image. The design is easily recognizable and has helped to increase brand awareness and customer loyalty.
Conclusion: The successful redesign of Austral Accountants' logo showcases the power of thoughtful, research-driven design. The new logo has helped the company to better connect with its target audience and convey its values and mission in a visually appealing and memorable way.
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