Klad Namefolio, Vol.1. First case: Stated

Last post devoted to our most recent namefolio case study. We introduced our naming services back in 2020, and the first brand name we created was for a marketing analytics platform - Stated. The naming was created as a phonetic combination of the words "stats" and "ads". This way, we made a phonetic reference to the product's features: ads management, analytics and statistics. At the same time, the direct meaning of the word in English makes the brand appear more established, bold and reliable. The double-syllable structure of the name makes it simple to pronounce and remember.

Make sure to check out our namefolio on Behance to see more brand names we came up with.