Dank Dive is an annual Cryo Hop Selection event in the PNW put on by Yakima Chief Hops. Instead of holding the sensory-driven event a sterile boardroom or kitchen, they invite brewers from around the globe to local Yakima dive bars to enjoy the new harvest properly.

In an effort to play on the fun irreverence of the concept, we developed a hero illustration and mark inspired by small town dives and 80's van art - incorporating the primary senses when selecting hops (scent, sight, touch) and encased in a frozen base to represent the cryo hops.

Jordan Wilson
Creating brands that people care about.

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