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Developing your own portfolio website is always time and effort-consuming. It is especially relevant if you do not outsource this task and do it on your own.
There are lots of pros and cons.
The biggest disadvantage of this approach is that it is not always possible to devote the required amount of time and resources. Obviously, key team members are often busy on client projects, then your own task always remains a low priority.
The greatest profit of this approach is that you always explore unusual solutions and get fantastic experience that can be scaled to projects of your clients in the future. The important note here is that this kind of experience is impossible to get while working on commercial projects due to tons of limitations, including time, budget, and client vision..