Nature Made Sleep Hub Design Project

In 2020, Nature Made was conceptualizing a new feature for their website called "Sleep Hub" and was seeking a new concept that would create unique branding for the segment of their site dedicated to sleep.

Their goal was to feel more like an engaging, easy-to-navigate, and educational destination for consumers to feel supported in their needs and less like a catalog or library of data.

The first order of business was to find a solution for sharing the product information in a way that felt more personable.

After researching their current site and product information, I determined that a quiz widget would be the most streamlined solution because of the way the product catalog was organized and its compatibility with the web platform.

Using imagery, assets, and fonts from their site I created a prototype and finalized the project with suggestions for rebranding the overall section of the site, including adding cooler tones to the color palette, descriptive language, and layout.