Casual Guerrilla - Logo Design & Brand Identity
THE CHALLENGE:
The challenge was to create a mark that would visually position the brand among industry leaders while maintaining a premium brand design. This required incorporating Serbian traditional elements and a street/football supporter vibe, as the brand's primary target group is focused on them.
THE OUTCOME:
Through research, I found the perfect symbol in an old book. I modernized and strengthened it by presenting it on a squared flag, incorporating the tifo culture, making it unique and recognizable.
Projects đź“©
miloshmilenkovic@yahoo.com
All images, artworks in this post are not to be used or distributed without the consent of the designer.
© Mikaja Design 2023. All rights reserved.
2d
branding
design
fashion
flat
graphic design
highend
hooligan
logo
minimal
street
streetwear
tifo
trademark
urban
vector
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Posted on
Jan 31, 2023
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