ImPulse - brand identity design

Visual identity development for the fitness brand "ImPulse" by health and performance coach Zanda Zariņa Rešetina. Zanda is well-known private fitness trainer in Latvia and she has created an online program for fitness and wellness, based in holistic approach to a sustainable lifestyle.

The project's challenge was to create a friendly, but bold and sexy visual identity and refer to movement, energy and physical activity. My task was to develop patterns, mockups, applications and brand guidelines.

Client: ImPulse, https://im-pulse.lv/

In collaboration with planktones.studio

Year: 2021

See the full project on Bēhance