Serotiny invents genes encoding for therapeutic multi-domain proteins to tackle biological complexity using tools that scale - software, dna-synthesis, and sequencing.
In this project, my role was to revamp the overall visual direction to a cleaner, simpler, and bold style. At the same time, I had to showcase the technologies and services that Serotiny offers in an easier way.
I chose a combination of light and vibrant colors for the illustrations as a symbol of life as well as technology. The DNA illustration at the header is to represent the DNA-synthesis process that Serotiny offers. I chose a light weight font to keep it minimal and tried to avoid unnecessary shapes or elements to minimize distraction from the primary contents.
