CoPilot Logo + Identity

CoPilot Logo Design in watch mockups

The Project:

Visual identity design for CoPilot: a fitness and Apple Watch app dedicated to coaching, nutrition guidance, personalized workouts, and progress tracking. The color palette and typography is very approachable, and the logo symbolizes the app's defining feature of pairing you with a 1:1 coach to make long-term, positive changes for a healthier life. Project completed in 2021. Scroll down to see more!

Brand Design: Wells Collins

Strategy + Art Direction: Spectacle Strategy

CoPilot logo variations on multiple pastel colors
Brand icons for CoPilot fitness app
Visual identity applications for the CoPilot fitness app
Logo and watermark

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Wells Collins
Brand Identities, Wordmark logos, & Illustration⤵

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