Streamlining Financing for Solar Energy Businesses

Sunstones goal was to create a smart solution for SMB businesses, Installers and Financial Institutions in the solar energy sector.

The product was designed with two core user groups in mind: Installers and SMB users.

Installers want to bring solar to more commercial buildings, but these projects are difficult and expensive.

SMBs want to leverage solar to go green, save on overhead, and get the tax incentives. But they need to fund these projects without compromising their working capital.

It all comes down to making financing options accessible for everyone involved — which is exactly what sunstone does.

Installers can create an account and leverage it to provide SMB clients with financing options and a streamlined application flow that connects prospects with Sunstone’s network of banks and lenders.

We designed the platform to be a simple dashboard product that made it easy for installers to register, send out invitations and applications, track progress, and manage their pipeline of prospects.

We also made it easy for SMBs to sign up, apply, and see their status. One of our main inspirations from a UI perspective was TurboTax. Doing your taxes is overwhelming there’s a lot of detailed steps involved and data to submit. Similar to applying for financing. Just like TurboTax, we chunked out the process, minimized cognitive overload, and made it easier to move through the application at your own pace.

To read more on this product, kindly go to www.blacklotus.co to view the full case study.

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