Kinescope: Brand Identity & Website

About Kinescope

Kinescope is building digital video infrastructure for the Internet: affordable, business-friendly and technologically advanced. Its infrastructure includes a video player, live streaming, a video manager, analytics, and smart marketing tools. Kinescope’s mission is to make professional video solutions available for businesses of any size. Now there are more than 3 million videos stored in Kinescope’s cloud and 5 million minutes of video watched every day.

Brand Identity

What with the three dots? Our design concept for the project is inspired by a kinescope, the movie camera mounted in front of a video monitor, and synchronized to the monitor's scanning rate. Its working principle is based on the conversion of electrical signals into light signals. Three color channels (RGB) when overlaid give a white color, which metaphorically represents the customization and versatility of the Kinescope product.




We are Embacy

A global design agency focusing on tech companies and digital products, with more than 200 projects accomplished for clients from Australia, California, Norway, and South Africa. You can look through our projects here.

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