Peak Energy- Peach Flavor

Peak Energy is a energy drink targeting an audience with an active lifestyle.

I was tasked with creating a brand and package design that would not only stand out on store shelves but also effectively communicate the unique benefits of the product.

I began by developing a bold and eye-catching logo that would instantly grab the attention of consumers. We then used multiple color palettes combined with striking imagery that gives an energetic vibe and would appeal to the intended target market.