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Each year our Multi-Location marketing team hosts an IRL conference with top revenue-driving Yelp Advertising Partners to showcase the benefits of working with Yelp. This year, the creative team was tasked to build upon and up level the success of that conference and create a full branded experience for this two-day event.
After listening to the needs of our target audience, we found that the past success of this conference came from the power of an in-person community. Which inspired the idea of Yelpapalooza: a customizable, one-of-a-kind conference that further fosters our community through shared creative experiences.
Through copy and design inspired by music festivals around the world, we infused a new energy into this conference while highlighting all the important business needs of our partners at the same time celebrating true partnership!