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This concept celebrates the dawn of something new, built on the bones of tradition and pioneered by past experience.
We see two men (representationally, Art and Teddy) overlooking the fruitful lands of the Hillsboro, Oregon landscape; settlers eager to breathe new life into the lacking valley.
The horse-drawn beer wagon signifies the welll-respected years of culture and form. Carrying the product of beer, and bringing it to those who are thirsty for more.
Aesthetically, the illustration is driven by a more crafted look. The limited color palette (2 colors) allows us to get a lot of detail into the composition, without losing hierarchy and strategic contrast. It holds a lot of information without being overly busy.