Pathways Brand Mark

Pathways Counseling & Neurofeedback approached me to create a logo for their new practice—one that combined timeless, vintage-inspired aesthetics and a modern approach. We landed on a custom "P" monogram containing a negative-space path, leading the viewer on a journey back to themselves, and rendered the logo with a rubber-stamp like quality to complete the vibe.

Joseph Ernst
Brand identity, packaging & merch design in Nashville.

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