Athlux Brand Identity Design

About

Athluxe is a premium sportswear brand that combines high-performance functionality with luxurious style. They are dedicated to creating apparel that not only performs to the highest standard but also looks and feels premium. Their collections are crafted with the finest materials and are designed to provide optimal comfort, support, and durability.

The Logo

Athleticism and Luxury are combined in Athlux. The logo represents a strong vibe that also represents athletes around the world. The rectangle around the logotype represents trust and toughness. The font we choose also gives a tough vibe to it.

Challenges

The main challenge for the logo was to decide whether to go for the logo mark or just use a wordmark. After a long discussion, we decided that this company needs a wordmark.

Solution

Following extensive research and workshops, we created a comprehensive branding plan that included a visually appealing design as well as effective messaging and positioning strategies. We summarized Athluxe's value proposition into a concise statement in order to clearly communicate it to clients, investors, and the media. We also developed brand guidelines to guide the use of our brand.