Blue Shield of California Bobby Ghoshal

UX Study: Plan Selection

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UX Study: Plan Selection health healthcare levers wip insurance website healthtech ux ui

About a year and a half ago we worked closely with the @basicagency team (specifically @erwin-hines) on a full web exploration for the Blue Shield website. This is a tiny little snippet of the work done there.

This is a study around how we might be able to give customers more specific control over their health plans. The ratio of this shot isn't optimal, but you can see what we are getting at. This isn't a launched product.

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