Fruitful Logo

In the name of progress I thought I should offer up a rebound to our original logo.

In short, we secured our trademark for Fruitful, spelt properly.

Branding with three l’s was a hack that didn’t really work out that well. I mean, imagine a radio advertisement (“yes that’s Fruitful with three l’s”) *cringe*.

Finding a good domain was a challenge. After a bit of a brainstorm we found, and fell in love with, lovefruitful.com. We’re not trying to prime you, honest 😶

I struggle to find the time to work on Ui and logo design nowadays. I’m hoping Dribbble will be a good feedback canvas for the bits that I do.