Kokomo Indiana Brand

Kokomo, Indiana is a small industrial town north of Indianapolis that wanted a new look to tell their story of progress and fresh amenities that shirk their reputation as a dusty rust belt relic. Building off their history of industry I created a look that felt thoroughly blue collar but also modern and energetic. I also wanted to give them a look that would distinguish them from other cities doing the same thing. I wanted to create something that embraced what they were rather than try to sweep it under the rug.

This work was done with my full-time job with TheFlatland.com