lazy food branding

The happy pot is the main character.

I imagined a brand who is friendly and catchy.

The happy pot is the lead brand element, winking to the users, conveying how easy and fun is to use the products.

The pot is used across the web and print deliverables to tell the story and highlight different USPs of the recipes.

Discover more: here

Illustrations from the one and only Mary Delaney

Art direction & design: Rosalba Porpora