Make Peace Not War Beer Label Design
“Make Peace, Not War.” Portions of the proceeds go to aid the people of Ukraine and other supporting charities. This no recipe collaboration was designed to spread peace while raising funds through beer sales using the unique label.
Breweries across the globe joined in and used this label and donated a minimum of 10% of the proceeds to charity. Some breweries even gave 100%!
Images are universal. Everyone—no matter their language—knows what a “Peace” symbol means. For sad reasons, everyone now knows that the combined colors of blue and gold symbolize the flag of Ukraine. And—while it seems off-topic—many people find a common bond through beer. What better way to send a message of unity than a beer packaging label made up of blue “Peace” signs set against a gold backdrop? Add in flowers, a dove, and more “Peace” signs—all in white.
