See Draft 1 for background story. https://dribbble.com/shots/2019696-Draft-1-The-Watercolor-Gallery-Logo-Mark
Draft 2: The Watercolor Gallery Logo Mark
After about 8 iterations trying to find my stride with the paintings-on-a-wall look or the window-open look... I dropped it. But I liked the W so I started to put together a G.
On this shot I adjusted the opacity of the vertical rectangles to help give the letters a little bit of personality. I decided to continue to pull this string because it seemed like an entire system could be conceived from how this was shaping up -- if I got it right.
L or F like