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I'm thrilled to share a case study I've been working on that I recently added to my website! This was a CBD gummy concept I first started as a project to demonstrate to my students the intricacies of my design process. I wanted to create a brand identity design that embodied their mission of being tranquil, unique, and natural. To accomplish this, I chose a minimalistic but sophisticated combination of lilac and orange hues. The lilac represented the original concept, while the orange gave a sense of warmth. I also included a custom font with natural-inspired elements that complemented the overall design look.