Canela: A Brand Identity for a Luxury Organic Resort

How we crafted The Soul of CANELA, an organic luxury hotel in Florianopolis (Brazil).

From an idea to a concept, from a concept to a brand identity with a unique soul.

After the brand concept, we start creating the vision of this new brand:



“To harmoniously connect, inspire and nurture our clients in a visionary and vanguardist culture.”

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Collaborations: isaac@selectabranding.com

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