San Diego Latino Film Festival — Poster

My submission to the Media Arts Center San Diego Latino Film Festival Competition. My design is heavily influenced by Retro VHS film cover design whilst maintaining a simple yet eye-catching aesthetic. The design harbours its own personally designed unique Latino inspired geometric typeface that runs across a diagonal grid along with a subtle pattern design that loosely represents film reel. This use of this pattern design and the use of vibrant colours relay back to the festivities and tradition of Latino culture.