Theorem — Logo and Branding

The Brief: Theorem Wellness clinic is a convenient and private allied health practice, that provides you with all your wellness and therapy services. Physiotherapy, Podiatry, TCM Acupuncture, Energy Healing, Reiki and stress relief / Hypnotherapy treatments. The aim of this project was to create a logo and brand that represents their core principles and vast services in a clinical yet friendly and innovative way.

The Outcome: The result is the use of 4 semi-transparent coloured shapes to create their core logo and image. The transparancy relays to the clarity and openness of the service that they provide to their patients. This, along with the use of Baskerville for their logo, helps to relay their brand in a friendly, positive and truthful image.